Saturday 3 Oct, 2026

New Chief Growth Officer and Director of Sales for BWH Hotel Group

Photo:BWH Hotel Group

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Photo:BWH Hotel Group

BWH Hotel Group has grown significantly in recent years and today has 160 hotels in Sweden, Norway and Denmark. The ambition is to continue growing, especially in Norway and Denmark.

To ensure the highest possible value for the hotels while continuing to grow, Andreas Gottlieb has been appointed Chief Growth Officer. The role entails overall responsibility for the chain's hotel portfolio, both existing and new hotels.

In conjunction with Andreas taking up his new role, Kristina Långström will take over the role of Director of Sales. Kristina has extensive experience in sales work in leading roles from, among others, American Express and First Hotels and has been an important part of BWH Hotel Group's successful sales work in recent years. They both take up their new positions on October 1.

– I am convinced that both Kristina and Andreas will be a strong contributor to our positive development in the future, says Johan Michelson, CEO of BWH Hotel Group.

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