The team for Visit Sweden's global marketing department, Marketing Communications, will soon be complete. On January 15, digital marketing professional Malin Careliusen will join and become Head of Marketing for the markets. Great Britain, India and the USA.

Malin will report to Jenny E Kaiser, Chief Officer, Marketing Communications at Visit Sweden.

”"In the mission to build a world-class marketing organization, it feels incredibly reassuring to have another star on board Visit Sweden. Together with Marcus Hammarström, Malin, with her long experience in brand communication and digital innovation, will complement the team in an excellent way. 2021 will be about digital transformation and supporting the recovery of the Swedish tourism industry in every way we can, a mission that requires the best and Malin fits in perfectly," says Jenny E Kaiser.

Malin has more than 20 years of experience in marketing and leadership and most recently comes from a role as Product Owner for the Health Portal at Länsförsäkringar.

Her experience is both long and deep in digital – from strategy and process to communication and analysis. She has held senior roles at DDB and Ogilvy, and also has a background in gaming company King and as Product Marketer Digital Entertainment at McDonalds in Chicago.

”"It is with great enthusiasm that I look forward to working on such a fine and important social mission as marketing our fantastic country. Visit Sweden, like many others, is in a challenging but also exciting time that requires change - and with my broad experience in digital marketing, customer experience and lean-agile working methods, I hope to be able to contribute during that journey of change." Says Malin Careliusen.