The tourism website Visit Lapland has been found guilty by the Advertising Ombudsman (RO) for misleading advertising, reports the news agency Siren.
In an advertisement, Visit Lapland has claimed, among other things, that Luleå is Sweden's northernmost city - a claim that is not true, and is therefore considered misleading according to RO.
North of Luleå are Gällivare and Kiruna, among others.
Source: aftonbladet.se
