The Italian Tourist Office has signed an agreement with content, PR and communications agency Joyvoy Studio for the markets of Sweden, Norway, Denmark and Finland.
The collaboration means that Joyvoy Studio will assist the Italian Tourist Office with services in native article production and communication in Sweden, Norway, Denmark and Finland.
– We chose Joyvoy Studio for their specific profile with a solid editorial background in travel-related media, says Anna Andersson, Nordic Manager at the Italian Tourist Office.
– We are very pleased that the Italian Tourist Board has chosen us as a partner and we are very much looking forward to taking on the assignment, says Janis Pavuls, CEO of Joyvoy Studio.
The agreement comes into effect in May and kicks off with an extensive native campaign in all markets.
– This assignment is extra fun because it combines both our editorial and commercial strengths. Italy is an incredibly popular travel destination in the Nordics, it is an honor to manage that appreciation in text and images, says Kajsa Beausang, editor-in-chief and creative director at Joyvoy Studio.
