Linnea Malmberg is the new Senior Product Manager at the travel company TUI and will, among other things, be responsible for the Nordic hotel concept Blue Star. Most recently, Linnea was at SAS, where she was responsible for concept development and sales. 

Linnea Malmberg joins TUI as the new Senior Product Manager, coming from her role as Head of Concept Development and Sales at SAS. She has previously held similar positions at Philips and ICA. At TUI, she will be responsible for the destinations Greece, Cape Verde, Morocco, Albania, Bulgaria, and Egypt, as well as for further developing TUI's popular Nordic hotel concept, Blue Star. 

I'm delighted to welcome Linnea to the team. With her extensive experience in concept development and sales, as well as her customer focus, she will be a vital part of our work in developing our popular concepts.
Says Jan Knutola, product manager at TUI. 

Blue Star comprises carefully selected hotels tailored to Nordic guests. Each hotel possesses its own unique charm and authentic character, but regardless of the chosen hotel, guests will always experience Blue Star's hallmarks: delightful pool areas, Scandinavian guides, personal service, and a strong focus on local and sustainable practices. Linnea's ambition is to further enhance Blue Star's customer satisfaction by diversifying the range of offerings and developing simple, clear products that meet customer needs. 

I look forward to further developing TUI's products and concepts based on our customers' needs today and in the future.. says Linnea Malmberg, senior product manager at TUI.