After a summer where travel was back to pre-pandemic levels, the travel industry is finally back on its feet. In January, TUI's in-house agency was named Sweden's best, and now the team is strengthening with three new names who will continue to build Sweden's strongest travel brand.
The recruitment of three new employees to the in-house agency "Creative Studio" is an important step in the ambition to create communication that allows us to continue our journey of developing the travel industry's strongest brand, broadening our offering through the launch of several different types of products going forward and thereby reaching new target groups with an even greater mix of experiences.
We continue our journey of developing and broadening our brand and offering. Having the opportunity to strengthen and develop an already really strong team with Ulrica, Mia and Elisabet who come in with an outside perspective, experience and knowledge is absolutely fantastic and makes us even stronger as a team, employer and brand. Says Lisa Rönnberg, Nordic Marketing Manager at TUI.
Ulrica Kres most recently comes from Swedbank as Marketing Manager for Sweden and will be responsible for the tactical team within Creative Studio. Elisabet Widell is recruited from Nordic Morning as Copywriter and Mia Kleist comes from Reform Act as Account Manager and will become the new Campaign Project Manager at TUI.
According to the press release.
