Musikhjälpen is almost a Swedish tradition that annually engages both private individuals and companies. Among the auctions that are now available on Tradera is the advertising space on an airport bus.
To benefit Musikhjälpen and this year's theme, A safer childhood on the run from war, Vy flygbussarna is now auctioning off the opportunity for companies to advertise on the rear of an airport bus for a four-week period.
– The advertising space on a bus means very good exposure to a broad target group as our buses run in central environments where many people pass by. We hope that companies now see the opportunity to take part in a relevant marketing space while all proceeds from the auction go to Musikhjälpen and their important work. Sustainability has always been an important component for Vy airport buses. For us, sustainability is also about people – that our employees and guests feel good but also society at large. That is why it feels absolutely right to participate in Musikhjälpen, says Anna-Karin Mooren, Marketing & Communications Director, Vy Buss Commercial Department.
More information about the auction:
– The highest-bidding company will be allowed to advertise on the rear of an airport bus for four weeks, during the spring of 2023. The company can choose whether the advertising will take place in Stockholm, Gothenburg or Malmö.
– Vy airport buses are responsible for the cost of printing. The winner is responsible for the graphic design.
The auction ends on Sunday, December 18th at 8:00 PM. Read more and participate in the auction at tradera.com
