Norwegian and Petter Stordalen's hotel chain Strawberry (formerly Nordic Choice) are starting a subsidiary together, according to a press release.

The goal is to combine the bonus programs and offers of both companies. According to the press release, additional parties may also be invited to join the company in the future.

– We want to give our members more opportunities across benefit programs. We call it a new currency, a benefit currency, he says during a press conference on Tuesday and continues:

– But we don't plan to stop there. We plan to invite new partners so that others can participate and provide the same benefits to their customers.

According to Petter Stordalen, a clear competitor is larger foreign players.

– We are going to take back the market and be active in the Nordics. We signed very late last night, and when we did, I knew that what I am involved in now is perhaps the most important part of my life. At least the most fun.

Source: TT