At the turn of the year, the municipal association will be closed down and the tourism organization will instead continue to be run as a municipally owned limited company. A board of seven people will be appointed, three from the business community and four from the owner municipalities. The chairman of the board will be independent and not elected from among the members of the municipalities. 

In connection with this, Öland's Tourism Organization is changing its name and three proposals have been submitted to the Swedish Companies Registration Office. Destination Öland AB, Visit Öland AB and Ölands turistbolag AB are the names that are being considered, which both municipalities agree on. We would like to take this opportunity to clarify that no abbreviations will be used, which has been widely discussed on social media in recent days. Regardless of which name it is, we think it will be a boost for the better and we are excitedly looking forward to which proposal is put forward!

According to the press release.