Thursday 22 Oct, 2026

Two new female leaders become CEO and hotel director of the two Clarion Hotels® in Helsingborg

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Photo: Clarion Hotel® C/o Strawberry

Nicki Eby becomes the new CEO of Clarion Hotel® Sea U in Helsingborg after previously being CEO of Clarion Hotel® Grand Helsingborg. Jenny Pieplow Benestam takes over as Regional Sales Director for the southern district within Strawberry.

Nicki Eby expresses her joy at leading Clarion Hotel® Sea U and wants to be part of Helsingborg's destination development. Jenny Persson returns to Clarion & Strawberry as CEO of Clarion Hotel® Grand Helsingborg and looks forward to running and developing the hotel.

Both leaders plan to work strategically to make Helsingborg more attractive for events and meetings. They emphasize the importance of cooperation with politicians, the municipality and the business community to attract sports events, congresses and companies to the city.

Miri Sumiq, Director of Operations at Clarion Hotel®, expresses her commitment to making a positive impact on the local community and providing memorable hotel experiences with the new leaders.

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