Founded in Munich in 1994, AVIAREPS today has 69 offices in 65 countries worldwide and is celebrating its 30th anniversary this month.
With the ambition to help airlines and destinations grow their business, AVIAREPS was founded by Michael Gaebler in April 1994 in Munich, Germany. 30 years later, AVIAREPS has expanded its network to 69 offices in 65 countries worldwide, and with a wide range of brands in the aviation, tourism, hospitality, food and beverage and lifestyle industries – it has become the world’s leading international sales, marketing and communications company in these business areas. In April 2024, AVIAREPS will celebrate 30 years of creating success and 30 years of bringing the world to the people in it.

Michael Gaebler, Chairman and Founder of AVIAREPS: ”30 years of AVIAREPS! What an amazing journey it has been with exceptional and wonderful colleagues and partners! In the beginning, AVIAREPS was a solution for airlines, destinations and hotels to better expand their business and reach global markets. Today, AVIAREPS is entrusted with and acts on behalf of an increasing number of brands. We have expanded from brands in aviation, destinations and hotels to a wide range of business areas, including mobility, lifestyle, retail, tourist attractions, trade promotion and food and beverage. This year, AVIAREPS celebrates its 30th anniversary and I am proud to say that the great and ongoing successes of our clients in their quest to reach global markets and grow have been based on us bringing them together and allowing them to be helped by the best product in the world – our people.”
AVIAREPS officially kicked off its 30th anniversary celebrations at this year's ITB Berlin, the world's leading travel trade fair, with the annual signature event "AVIAREPS ITB Executive Dinner" and celebrated the milestone anniversary with partners from around the world.
Edgar Lacker, CEO of AVIAREPS: ”The AVIAREPS signature event is always my personal ITB highlight and a great opportunity to celebrate our long-standing partnerships! This year was particularly exciting, as we kicked off our 30th anniversary and celebrated 3 decades of AVIAREPS with our partners and our amazing AVIAPEOPLE. Today, AVIAREPS is proud to be the global leader in airline, tourism and hospitality representation and to actively influence, develop and shape trends, demand and spending in the tourism, aviation and hospitality industries. As a birthday present to ourselves, we have launched a brand new, modern and interactive website aviareps.com that perfectly represents what AVIAREPS stands for: innovation, growth, excellence and inspiration.”

Several milestones have paved the way for AVIAREPS’ success over the years. In 1996, just two years after its founding, AVIAREPS had already begun to expand within Europe – North America followed shortly thereafter in 2001. By 2010, AVIAREPS had expanded its global office network to six continents: Africa, Asia, Europe, North and South America and Australia. Today, the company proudly operates 69 offices in 65 countries and offers global 360° services to more than 250 clients.
AVIAREPS's global expansion included not only the growth of the office network, but also the diversification into a variety of business areas, the founding of subsidiaries, such as the IT service provider AVIANET, and the launch of new products, such as the group booking service AVIAGROUPS, AVIAREPS's own digital ecosystem and the distribution platform AVIAHUB.
30 years after its inception, AVIAREPS continues to follow its mission: To bring people to the world and the world to the people!
According to the press release.








