In a time of rapid change and innovation in the hotel industry, BWH Hotels continues its commitment to the Aiden brand in Denmark in close collaboration with hotel operator CIC Hospitality. Today, the second hotel in the Danish portfolio opens, Aiden by Best Western Lolland. In August 2025, another hotel will open, Aiden by Best Western Odense.
Today, Aiden by Best Western Lolland opens – an affordable hotel with a focus on high-tech solutions. The hotel has 171 modern rooms spread over three floors, large common areas, a well-equipped gym and free parking. With its central location in the heart of Holeby, an area known for its rich nature and business life, Aiden Lolland is a long-awaited addition – especially suitable for accommodating corporate employees working on long-term projects.
”Aiden strives to cater to the guests of the future who value efficiency, value for money and technological solutions. The technology makes it easy to check in yourself, either via a check-in machine or our hologram receptionist. With our pricing model, guests only pay for the services they need, and not for unnecessary facilities. This allows us to offer more affordable overnight stays. We see an increasing demand for this type of offer, and therefore it is very pleasing that we are now opening our second hotel in Denmark, which will also be our tenth Aiden hotel in Scandinavia,” says Johan Michelson, CEO of BWH Hotels Scandinavia.
Aiden has expanded rapidly since its launch in 2023 and now has 10 hotels in Scandinavia. The hotels are strategically located to attract both business and leisure travelers. In partnership with CIC Hospitality, BWH Hotels plans to open approximately 30 Aiden hotels in the coming years to offer conscious travelers a modern accommodation solution.
”Our commitment to the Aiden brand, in partnership with BWH Hotels, is a long-term investment to meet the needs of future guests while keeping pace with an industry that is increasingly embracing technology. We look forward to offering our guests a modern hotel experience,” says Matthias Tanski, CEO of CIC Hospitality.
According to the press release.
