SJ has recruited Sofie Struwe as new Director Commercial Traffic from November 2024.
-Sofie is a very experienced leader and has exactly the right skills to run and develop SJ's commercial business. She combines strategic thinking with a strong customer focus, leadership, innovation drive, digitalization experience, sales and results focus. Experience that will be an important part of creating customer satisfaction and driving SJ's passenger growth forward, says SJ's President and CEO Monica Lingegård.
Sofie currently works as "Group Director Marketing & eCOM" at CTEK and has previously held senior positions at NetOnNet and Clas Ohlson.
-I am incredibly happy and proud to have the opportunity to be part of the great journey of change that SJ is running. It is important work that is ongoing to enable everyone to choose an efficient and climate-smart journey. I look forward to getting to know the business and, together with all employees, working on how we can drive sales, a good working environment and increase the number of satisfied customers, both in physical and digital meetings, says Sofie Struwe.
Sofie succeeds Mats Almgren, who will become the new Director of Procurement Traffic.
According to the press release.
