Saturday 8 Aug, 2026

Swedish Workshop UK 2024

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Visit Sweden is organising the Swedish Workshop UK to inspire British tour operators to include the sustainable and attractive destination Sweden in their offer and we have chosen to run the workshop in parallel with WTM – World Travel Market London – one of the world's largest trade fairs for the international travel industry. Here the industry meets, contacts are made and sales plans for 2025 are created.

Swedish Workshop UK is an excellent opportunity to meet selected, quality-assured tour operators who are all interested in packaging, marketing and selling the travel destination Sweden on the British market.

During a packed day of pre-booked meetings, you will present your products and proposals for viable packages to tour operators who all work with private travel. At the same time, you will gain unique insight into what is in demand by travelers in the British market. Our offer:

  • Gain relevant knowledge and get tips for your participation through our Kick-off Meeting which will be arranged a couple of weeks before the Nordic Workshop.
  • Visit Sweden actively works with tour operators and other players in the Travel Trade in the German-speaking markets and can provide quality advice to participating Swedish players.

When

November 6, 2024.

For whom:

Regional and national incoming operators (DMC's: Destination Management Companies), accommodation facilities, major tourist destinations and regional tourism organizations and destination companies.

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