With solid experience from the same position at Klarna, where she has played a crucial role in the company's success journey over the past eight years, she will be a strong addition to the management team and the long-term strategy at Nobis Hospitality Group.

In addition to her time at Klarna, Martina previously worked in hospitality marketing at Lufthansa, where she led brand and customer loyalty campaigns in the Nordics. Her solid marketing expertise, in both the consumer and hospitality sectors, makes her an ideal leader for Nobis Hospitality Group’s marketing team and continued growth journey.

“Martina’s expertise in both strategic and operational marketing will be invaluable to Nobis Hospitality Group as we continue to develop our brand and strengthen our position in the market. She has an impressive track record of delivering results and leading teams, and we look forward to welcoming her into the Nobis family,” says Andreas Cavallius, Vice President of Nobis Hospitality Group.

Martina will take up her new role in January 2025 and will play a key role in the group's ambition to set a new standard for hotel experiences.

According to the press release.