Vy has chosen DNA Mediabyrå as its new strategic media agency partner for its commercial bus operations in Sweden. The new assignment includes analysis, strategy, media buying and digital marketing for the brands Vy flygbussarna, Vy bus4you and bookabus.com.
The goal is to further sharpen data-driven marketing, build a brand and increase travel – with a focus on impact at every level.
– We were looking for a partner who combines strategic height with operational strength and understanding of our business goals. DNA Mediabyrå demonstrated a clear ability to work data-driven while simultaneously thinking holistically., says Vincent Salzedo, head of marketing and digital development at Vy's commercial bus operations in Sweden.
– They will be an important partner in driving both brand development and guest volume forward..
DNA Mediabyrå will work closely with Vy's marketing department and be responsible for both planning and optimization in both digital and traditional channels.
– Vy is an exciting assignment with several strong brands and clear ambitions. We look forward to working together to create measurable impact through both strategy and smart media activation., says Carl-Johan Löfvenborg, CEO at DNA Mediabyrå.
