The Malta Tourism Authority (MTA) is reporting strong results from the new Blue Lagoon booking system, which was introduced in May 2025 to improve sustainability and the visitor experience at the Natura 2000 site.
- The highest recorded concentration of visitors at the Blue Lagoon during July and August was noted on the afternoon of Friday, August 22, with an estimated 3,830 visitors, which is a decrease of 68 % compared to the peaks during the summer of 2024.
- During the summer, an average of 1,979 visitors per time slot was recorded in the new booking system for the Blue Lagoon.
The booking system is one of several measures introduced this summer to increase the environmental sustainability of the Blue Lagoon, a Natura 2000 site, and improve the visitor experience. The MTA has also commissioned internationally renowned architecture and design firm Mizzi Studio to develop long-term proposals on how to preserve the natural beauty of the area while ensuring ecological balance and sustainable public access. The proposals, which are being discussed with various stakeholders, including NGOs, will be put out for public consultation in the coming weeks.
Carlo Micallef, CEO of the Malta Tourism Authority, commented on the results: ”By controlling visitor numbers during peak season and spreading out the flows, the booking system helps us protect the Blue Lagoon and provide a better experience for visitors. These improvements demonstrate the effectiveness of the measures we have taken so far, and the determination of Team Blue Lagoon and our partner organisations to continue working in the direction we have chosen.”
Deputy Prime Minister and Minister for Foreign Affairs and Tourism Ian Borg stated: ”Team Blå Lagunen’s efforts this summer are the first concrete step towards improving the sustainability of the operation of this national gem and Natura 2000 site. The results are encouraging – an important first step towards long-term and sustainable restoration and a better experience for visitors.”
According to the press release.
