Sembo takes a clear step away from the traditional way of booking travel
With a focus on simplicity, flexibility and always at the best price, Sembo wants to show that it is possible to travel smarter – without ready-made packages, hassle or compromises.
– ”Sembo is not like other travel agencies. We are flexible, simple and always at the best price. With us you never have to choose between freedom and flexibility – you get both. We offer something that no other travel agency does, and we are very proud of that,” says Emmie Olsson, Brand Manager at Sembo.
The journey should follow you – not the other way around
Behind the new communication concept is a clear idea: The journey should follow you – not the other way around.
That's why Sembo has developed a solution that allows travelers to combine destinations, transportation and accommodations exactly as they want – all in one booking. No ready-made packages, no hidden costs, no unnecessary restrictions. Just the freedom to travel your own way – simple, flexible and always at the best price.
– ”We don't want to sound or be like everyone else, because we know we offer our customers something completely unique on the market. Others call it impossible. We call it freedom.”
”Making a Sembo” – a new way to travel
A central part of the new concept is the expression ”Doing a Sembo”, which will become synonymous with smart and flexible holiday booking. Doing a Sembo is about getting more value from your holiday, booking everything in one place – and sometimes doing something completely unexpected. Like combining the pulse of the big city with beach life, or booking a combination trip with an unlimited number of destinations. With Sembo, anything is possible.
– ”Doing a Sembo is about the feeling of control and freedom. You’re not just planning a trip – you’re creating your own experience,”
A confident challenger in the travel industry
The new communication concept encompasses both tonality and visual identity and will strengthen Sembo's position as an innovative, courageous and confident travel agency - where user experience, flexibility and value for money are always at the center.
The concept will be launched internally during the autumn and then rolled out across all channels – from web and social media to PR and campaigns.
From car travel to complete freedom – the next step for Sembo
Sembo has long been the best in Scandinavia for car travel, and that tradition lives on.
But today Sembo is so much more. With a global range of airlines, ferries, accommodation and transfer solutions, we make it easier than ever to create the trip exactly how you want it – your way, at your pace.
From being Scandinavia's leading travel agency for car travel, Sembo has grown into a global player that gives travelers the freedom to travel smarter, easier and always at the best price.
