Thérèse Lorenius has been appointed as Business Director for VR's long-distance train operations in Sweden. Thérèse will take up the role on 12 January 2026.
As an innovative pioneer in the Swedish train market, VR Snabbtåg aims for commercial growth through excellent customer service. Thérèse has a solid background in leading positions within the travel industry at SAS and in consumer operations at Procter & Gamble. She has extensive experience in leading customer experience initiatives and in the development of customer offerings and loyalty programmes.
”As an experienced leader and team builder, I believe Thérèse will be a very good fit for the VR High-Speed Train team and VR's values. Her background in the travel industry and her achievements in customer service development will contribute to VR High-Speed Train further strengthening its customer-friendly position in the market. A warm welcome on our shared journey and to VR, Thérèse!”, says Antti Tapionlinna, Acting SVP, VR Long-distance Traffic.
”I am honoured and delighted to join the team and look forward to the journey ahead. Together with all talented colleagues, I look forward to contributing to the future of VR,” says Thérèse Lorenius.
Thérèse's position is Business Director, VR Commuter Trains. Previously, the head of VR Commuter Trains held the title of CEO, but the position has now been adapted to VR's practice. This change of title does not affect the company's statutory and regulatory obligations or responsibilities.
Erik Wennerholm will continue in his acting role until the end of January and will support Thérèse with her onboarding.
