Jula Hotell has appointed Patrik Turnesjö as its new CEO. He took up the position on 1 April and brings over 30 years of experience from the hotel, restaurant, and conference industry.

Turnesjö has previously held positions as CEO, regional manager, and hotel director within several well-known hotel chains in both Sweden and Denmark. He holds a bachelor's degree in economics and is experienced in leading operations with a focus on guest satisfaction, team development, and profitability.

– Patrik has a strong combination of operational experience and strategic leadership. With him, we are strengthening our ability to develop both quality, profitability, and guest experience, says Magnus Kristoferson, Group CEO of Jula Holding.

In connection with the new assignment, Patrik Turnesjö plans to move to Skara, where Jula Hotel has its operations.

– It feels both exciting and fun to take over as CEO. I look forward to developing the business further and establishing myself in Skara, says Patrik Turnesjö.

The recruitment is seen as an important step in Jula Hotel's continued development and growth.