Anna will work on developing Visit Roslagen's digital presence, but also with skills-enhancing initiatives around digital communication for stakeholders.

– With increased knowledge of our prioritized target groups in combination with how to communicate with them through various channels, we can increase the chance of achieving the vision and our common goals, namely to strengthen Roslagen within nature tourism and cultural tourism, says Gisela Norén, CEO of Visit Roslagen.

Digital platforms are becoming increasingly important as travelers today seek information about destinations and share their travel experiences on social media.

– It will be incredibly fun to be involved in creating increased awareness of Roslagen as a tourist destination and find new ways to reach our target groups using primarily digital channels, says Anna Järnebeck.
Anna comes most recently from Täby Municipality's communications department and is extra passionate about Roslagen as she was born and raised in Norrtälje Municipality.