When Evimetrix conducted its annual survey where they measure experiences and attitudes towards more than 400 brands in 30 industries, Hertz won the award for strongest brand in the category international car rental for the fourth year in a row. 

The brand position that forms the basis of the Swedish Brand Award is based on the metrics Customer Satisfaction Index (CSI) and awareness. By weighing the two metrics against each other, it becomes possible to compare different brands regardless of size. 

”"What a great confirmation that what we work on every day yields results. We are very happy to have won this award again and will continue to focus on working with what is important to our customers – namely knowledgeable and service-oriented employees, attractive price levels and digital solutions. I want to send a really big thank you to all my colleagues out in the country who make this possible," says Hertz Marketing Manager Anders Tärnell.

According to the press release.