Helena is a well-known figure in Jönköping County, and her extensive experience in business issues, organisational structure, and meeting culture will create the conditions for and enable an exciting future for Lingmerths.

”A lot is happening in our industry and in the wider world, which is why we've chosen to invest in someone with broad knowledge of organisations, company culture, business acumen, and a strong customer focus. We are incredibly pleased that Helena has accepted the role of CEO at Lingmerths. She has a long-term vision that creates stability and security for the company and she's experienced in leading and advancing positions. These factors, combined with clear leadership, are important for our continued growth journey,” says Peter Eklund, Chairman of the Board at Lingmerths Resebyrå AB.

”I'm really looking forward to starting this assignment with Lingmerths. Both for the journey with the company, which is very interesting in itself, and for the development that the industry has ahead of it – it will be exciting to follow, work with and influence,” says Helena Zar Vallin.

According to the press release.