They will be Martin Wiholm, who will take on the role of Hotel Director. Martin most recently came from the role of Head of Business Development Food & Beverage for ESS Group.
Martin has extensive experience in the hotel industry with several previous key roles within Nordic Choice Hotels and Clarion Hotel. His experience from operations and development concepts, pre-opening, internal training, sustainability projects combined with his confident leadership is exactly what Clarion Hotel was looking for in the recruitment.
- One of my most important tasks in the role of Operations Director for Clarion Sweden was to recruit a hotel director for Clarion Hotel Draken. My colleagues and I are very happy and proud to welcome Martin back to Clarion. His experience together with his knowledge of Gothenburg make him a perfect recruit. Martin's initial assignment is largely about building relationships, recruiting key roles and becoming part of Gothenburg's business community and the city's various networks, says Miri Sumiq, Operations Director Clarion Hotel Sweden.
Martin Wiholm will begin his service as hotel director of Clarion Hotel Draken on March 1, 2023.
- ”"It was about time," said family and friends close to me when I told them about my upcoming position. I am incredibly happy to have the opportunity to be part of opening Clarion Hotel Draken, which will be a fantastic addition to Gothenburg and its destination development. My long experience from several roles in the hospitality industry - most recently at ESS Group - makes me more than ready to shoulder the ultimate responsibility for Draken, says Martin Wiholm, incoming hotel director at Clarion Hotel Draken.
Source: According to Press Release.







