AVIAREPS appointed as marketing and PR representative for Korea Tourism Organization in Italy and Sweden

Stockholm, March 18, 2024 – The Korea Tourism Organization has appointed AVIAREPS, the global leader in tourism, aviation and representation with 68 offices in 65 countries around the world, as its marketing and public relations representative in Italy and Sweden. This strategic partnership aims to raise South Korea’s profile as a leading tourist destination, attract more visitors from Italy and Sweden, and increase their consumption and length of stay.

This partnership comes at a crucial time as the travel industry looks set to recover, and South Korea is striving to position itself as a destination of choice for global travelers. AVIAREPS will use its extensive experience and innovative approaches to implement a holistic plan designed to stimulate demand and media coverage of the destination, as well as raise the skills and increase the number of tour operators offering South Korea as part of their product portfolio. AVIAREPS’ local team of experts will work closely with travel industry and media partners to ensure the destination remains top-of-mind for travelers seeking unique and enriching experiences.

Thomas Drechsler, COO Tourism at AVIAREPS: ”We are honored to have been entrusted with the responsibility of promoting the destination of South Korea in Italy and Sweden. AVIAREPS is committed to implementing a comprehensive marketing and PR strategy with the aim of increasing awareness of South Korea and stimulating tourism growth. We believe in the enormous potential that South Korea has as a diverse and fascinating destination. Our goal is to inspire travelers, engage the travel industry, media and relevant partners, and ultimately contribute to the growth of tourism in South Korea.”

According to the press release.