Now Swedish participants, Swedish destinations and the Swedish tourism industry confirm the great international interest in the upcoming Swedish Workshop at the end of April, including Visit Umeå:
”"I have never, in my years of participating in the Swedish Workshop, experienced such strong interest from tour operators. The booking for the workshop day barely had time to open, so our times were fully booked! It feels fantastic!" says Erja Back, Visit Umeå, who represents the Bothnian Costal Route at the Swedish Workshop.
Previously, Visit Sweden has told how they were forced to turn down several American tour operators to participate in the Swedish Workshop in Södertälje, due to the great interest in Sweden as a destination and Visit Sweden's events. There is simply no room.”Visit Sweden's mission is to increase international interest in Sweden as a tourist country by marketing Sweden's offerings for tourists, and we clearly see how the interest in discovering and experiencing Sweden is increasing," says Visit Sweden's CEO Susanne Andersson. "At the same time, we see how the competition for tourists interested in the Nordic region is getting tougher and how accessibility to Sweden from abroad has not yet really recovered to the level it was before the pandemic," says Susanne.Visit Sweden has arranged Swedish Workshop regularly since 1984 and this time the event will be arranged in Södertälje at the end of April. It is a meeting place for quality-assured international tour operators and players from the Swedish tourism industry and Swedish destinations. The hope is to create relationships that lead to business and visitors to Sweden. The event is fully booked. "Södertälje is excited to host Swedish Workshop 2024. We are really looking forward to showcasing part of our tourism industry to all participants. So great that the interest in Sweden as a destination is great, we have already received lots of meeting requests and bookings for the sightseeing trips. Together with Visit Sweden and all the fantastic destinations, we will create a great event," says Karolina Zander, destination developer, Södertälje municipality. Swedish Workshop is always arranged in collaboration with one or more regional players in the tourism industry, regional tourism organizations and destination companies. This time together with the municipal Destination Södertälje.
According to the press release.
