Berlin, St. Petersburg, Auckland and Vienna are the new destinations. The new hotels join a group of four hotels, two of which are in Thailand (Bangkok and Hua Hin), one in Mauritius and one in Singapore.

SO/ hotels are known for their unique and luxurious lifestyle concepts that always take into account the destination's local attributes, as well as their impressive, creative collaborations with famous fashion designers, such as Karl Lagerfeldt at SO/ Singapore.

“SO/ has created a stylish and playful experience for guests, enhanced by the unconventional attitude inherited from its French roots. We plan to introduce SO/ in leading markets worldwide and are proud of the new projects that will go live in the coming months. The hotels will be wonderfully luxurious and at the same time a little cheeky, and imbued with the specific city feel, energy and local trends,” says Joao Rocco, Vice President, Luxury Brand Management, Sofitel Brands.