Anna Laestadius has been appointed as the new Global Creative Director for the TUI Group. In her new role, she will be responsible for the development of the brand and the company's campaigns on a global level. Anna takes over from Barbara Haase, who left the company earlier this year.

”"With over 20 years of experience working with international companies and building well-regarded brands adapted for the digital world, Anna Laestadius is a perfect fit for our strong global brand," says Erik Friemuth, Marketing Director TUI Group.

Anna has been Nordic Marketing Director at TUI since 2015. During her time there, she has managed to launch the brand in all Nordic countries, build a strong Nordic organization and, together with Forsman & Bodenfors, develop the global ”For You” concept, which is now being rolled out in Europe. For her work at TUI, she has received the Marketing Director of the Year award twice. Anna will continue her role on the Nordic company’s board and as Nordic Marketing Director.