Apollo, in collaboration with design agency Essen International, has updated its graphic profile to better reflect the brand's position. The logo has been modernised, colours and fonts have been changed, and an illustration style has been added to complement photographic and film material.

– Our customers will of course recognise us, but it should be evident that we have become a stronger and more modern player. We are investing heavily in finding new, exciting destinations and in offering more and varied types of travel. At the same time, our Greek heritage is an incredibly important part of our identity and that should continue to be visible, says Linda Almström, Brand Manager at Apollo.