It's a really good summer for Kalmar's hotels. In July, occupancy is a record 95 percent.
During the months of May, June and July, Kalmar's hotel occupancy has had a fantastic development, according to current statistics from the Benchmarking Alliance. The measurement, which is carried out continuously throughout the year, includes statistics from six central hotels in Kalmar. In the month of July, they have so far had an average occupancy of a whopping 95 percent. This can be compared with 88 percent in July 2020 and 93 percent in July 2019, that is, before the pandemic.
– July is always an intense month, but this is the highest occupancy rate we have ever had in Kalmar in July. The occupancy rate has also been very good during May and June. Together with other strong coastal cities such as Visby, Varberg, Skellefteå and Luleå, Kalmar is in the top tier in the country, says Stefan Johnson, Tourism Manager, Destination Kalmar.
Several of Kalmar's hotel managers report good booking occupancy. Many have been fully booked in July and occupancy has increased especially Thursday to Sunday.
– We see that many people continue to experience their own country instead of traveling abroad. There are many families with children, and many people from the older generation who want to experience Kalmar's culture, history and nature. Many take the opportunity to experience both Kalmar and Öland – and preferably from the saddle of a bicycle, says Stefan Johnson.
The forecast for August also looks very good, although the trend of fairly late bookings continues.
– The hotels had a very tough start to the year due to the pandemic. Despite this, it is likely that the figure for the full year 2021 will be almost the same as in a normal year. We also see that the trend with motorhomes is continuing. The spaces available in central Kalmar have been fully occupied all summer, notes Stefan Johnson.
Hotel occupancy
July 2021: 95 percent (measurement through July 27)
July 2020: 88 percent
July 2019: 93 percent
June 2021: 62 percent
June 2020: 43 percent
June 2019: 74 percent
May 2021: 50 percent
May 2020: 27 percent
May 2019: 71 percent
RevPAR (Average Room Revenue Per Available Room)
July 2021: 1,215 SEK (measured until July 27)
July 2020: 934 SEK
July 2019: 1,089 SEK
June 2021: 552 SEK
June 2020: 342 SEK
June 2019: 697 SEK
May 2021: 412 SEK
May 2020: 209 SEK
May 2019: 642 SEK
