Kristina comes from First Hotels where she was Sales Manager.

Over the past year, Best Western has invested heavily in its sales organisation, recruiting several highly competent salespeople recognised within the industry. During this period, Best Western has also won many prestigious tenders and strengthened the chain's market position.

– Kristina has a great deal of competence and experience that we look forward to benefiting from, says Andreas Gottlieb, Sales Manager at Best Western Hotels & Resorts. She has a background with strong results and is very driven. I very much look forward to her joining our strong sales team, he continues.

"A developing and expanding Best Western feels incredibly exciting," says Kristina. "It will be developing with new hotels, new customers, and new challenges. I look forward to working in a clear organisation with an open atmosphere and clear goals. And to be able to do that together with an energetic team feels fantastic," she concludes.