Thursday 10 Sep, 2026

BIG Travel launches active wellness trips

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Photo:BIG travel

With added value, such as free training before the trip and a goodie bag sent home, BIG Travel arranges active BIG Må Bra trips with health and well-being.

The focus is on stress-free movement and encouragement together with certified instructors in Sweden and abroad.

First up is a get-started weekend on the warm August cliffs of the west coast, followed by an invigorating training week in the sunny Canary Islands. In the autumn rush, there will be a fitness weekend at the spa with training guru Paolo Roberto.

The BIG Må Bra concept gives travelers the chance to get started 30 days before their trip through a collaboration with the training service MyMOWO. Here, there is easily accessible training for anyone with an internet connection and a little flexibility.

The new Må Bra trips can be booked online or at any of the chain's 34 travel agencies around the country.

At the same time, BIG Travel is investing internally in wellness.

– ”Exercise gives a happy body and a healthy soul. We want to make it easy to have an active lifestyle,” says Jan-Anders Holmqvist, CEO of BIG Travel.

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