Friday 21 Aug, 2026

Continued great interest in ski holidays ahead of sports holidays

Photo: Skistar

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The mountain tourism company SkiStar announces a continued strong booking situation with an occupancy rate of 96% ahead of the upcoming sports holiday weeks*.

Interest in the company's destinations during the sports holidays remains high. The number of bookings is slightly higher in the largest booking weeks with an occupancy rate of 96%. The booking situation shows that customers consider SkiStar's destinations to be good value** and that skiing holidays at home continue to be a priority.

”"It is pleasing that we see a strong occupancy rate ahead of the sports holidays and are pleased to be slightly higher compared to the previous year. There are still affordable remaining places left so we look forward to welcoming both new and returning guests to a fantastic winter experience," says Stefan Sjöstrand, CEO at SkiStar.

The positive booking trend at SkiStar's destinations shows that demand for winter sports and mountain holidays continues to be high and that holidays at home remain a priority.

*Applies to arrivals before the biggest sports holiday weeks, weeks 7, 8, 9.

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