The Croatian National Tourist Board (CNTB) has chosen AVIAREPS as its pan-European PR partner in key international markets in 2021. As the tourism industry moves towards recovery, AVIAREPS’s communication specialists will help position Croatia as a safe and responsible travel destination. CNTB’s European marketing strategy in 2021 is supported by AVIAREPS offices in the markets of Austria, Belgium, Czech Republic, Germany, Netherlands, Norway, Slovakia, Sweden, Switzerland and the United Kingdom.

Thomas Drechsler, COO AVIAREPS Tourism, says: ”The past year has drastically changed travelers” priorities when it comes to choosing a destination. While beautiful landscapes and exciting attractions are still important, safety has become one of the most crucial factors for travelers. CNTB has worked tirelessly with local health authorities to make Croatia one of the safest destinations, and we are proud to carry this message to responsible travelers across Europe.”

Kristjan Staničić, Director of the Croatian Tourist Board, emphasizes: ”The choice of a high-quality PR partner in the most important European markets is crucial for promoting Croatia effectively. We have a very challenging year ahead of us where the implementation of targeted marketing activities will be crucial to achieve good results for tourism. We expect AVIAREPS to contribute strongly to our PR work. We want to position our country as a safe, high-quality and well-prepared tourist destination that guarantees visitors a varied offer and a safe stay.

Croatia has been a popular travel destination for Europeans for years, but the growing importance of new health regulations and safety measures makes it even more important to deliver the most accurate and up-to-date information. By using AVIAREPS” network in a coordinated approach, the teams will ensure that potential visitors across the continent not only know about Croatia’s stunning beaches, natural wonders and beautiful cities, but also all the safety measures in place to keep them safe.”