Slow down, enjoy the moment and discover the beauty of life 

Ahead of the summer high season, the Croatian National Tourist Board is launching the Find Your ”Pomalo” campaign, with the aim of inspiring holidaymakers to take a slower pace and take a break from the stress of everyday life. ”Pomalo” represents a lifestyle characterized by relaxation, presence and balance – something Croatia wants to convey as part of its unique travel experience. The campaign is primarily aimed at the digital generation and is distributed exclusively via social media such as TikTok, Instagram, Facebook and YouTube. 

The campaign targets all important markets for Croatian tourism and runs until the end of August 2025. The main campaign film can be viewed on the official website of the Croatian Tourist Board. YouTube channel, where viewers get a sense of the relaxed lifestyle that Pomalo represents – with the sea, nature, culture and local encounters in focus. 

For more information visit: Croatia Full of Life