Thursday 27 Aug, 2026

HRH The Crown Princess and Prince Daniel attend the Åre Business Forum

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Photographer Crown Princess Couple: Anna-Lena Ahlström/Royal Court States

Since its inception in 2010, the event has brought together people and companies from different industries and positions, where diversity creates an interesting dynamic and innovative thinking. The vision is to be the Nordic equivalent of Davos, a meeting place for key figures from business and politics, all with a common interest in sustainable business, new contacts and creating growth in Sweden and the Nordic region.

We are very pleased and honored that The Crown Princess Couple is attending this year's event. The visit helps to strengthen us as a meeting place and highlights that we are an arena where the most important issues for the development of the business community are discussed, says Anna Magnusson, Event Manager Åre Business Forum 

About Åre Business Forum
Date & location:
 19-21 April 2023 at Copperhill Mountain Lodge in Åre.

Participant:
 The event brings together decision-makers from business, politics and academia. We expect to have close to 700 people in attendance over three days. The proportion of visitors is women, 441% of whom are CEOs, business leaders or hold equivalent positions.

Some of this year's speakers: Petter Stordalen, Founder and Owner, Nordic Choice Hotels and Strawberry Group, Susanna Campbell, Investor & Board Professional, Anders Borg, Senior Advisor Amundi Nordics, Hanna Stjärne, CEO SVT, Per Långsved, Head of Sweden Nordea, Gulfem Toygar, Country Manager Amazon Sweden, Knut Rost, CEO Diös and Hélène Barnekow, Partner Ascension. 

About the program: This year's visitors will be able to listen to prominent innovators and entrepreneurs who have gone against the grain, take part in interesting interviews with some of the country's leading business leaders and discussions about the most current issues in the current financial situation, green industrialization in Northern Sweden, energy supply, future leadership, digitalization and sustainable growth.

According to the press release.

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