More and more people are discovering Georgia – a country that offers a variety of natural and cultural experiences. Warm hospitality, tasty food and world-class wine await. For many, the trip becomes a journey of discovery, combining the capital Tbilisi with wine regions, dramatic mountain landscapes and the Black Sea coast.

Travel Report had the opportunity to ask Maia Omiadze, Head of Georgian National Tourism Administration (GTNA), a few questions about what awaits those who want to discover Georgia.

What makes Georgia attractive to Swedish travelers?
– Georgia offers a rare combination of nature, culture and authenticity. Here, a dynamic capital like Tbilisi meets world-class wine regions like Kakheti, the dramatic mountains of the Caucasus and the Black Sea coast – a density of experiences that suits Swedish travelers' desire to combine several environments in one trip.

– The varied landscapes – from alpine hiking trails to national parks, forests and coast – enable active travel all year round, in line with Scandinavian interests in outdoor life and sustainability. At the same time, the country offers warm hospitality, a vibrant café and restaurant scene, personal boutique hotels and a safe, relaxed atmosphere. Together with the 8,000-year-old wine tradition, Georgia stands out as a genuine and inspiring European destination.

How is Georgia perceived by first-time visitors from Scandinavia?
– Georgia feels both new and welcoming: rich in nature, culture and personal encounters. The well-known hospitality creates a memorable experience that often exceeds expectations.

– Cities and main regions are easy to explore independently with good infrastructure and growing tourist services. In more remote mountain areas, a more adventurous and genuine atmosphere awaits, characterized by natural conditions and simpler conditions.

What is the easiest way to get to Georgia from Sweden?
– The journey from Sweden is smooth via a stopover in major European hubs such as Istanbul, Riga, Warsaw or Vienna, and on to Tbilisi or Kutaisi. Several airlines offer frequent and reliable connections, making the country accessible within a convenient travel day. Direct flights from Copenhagen to Tbilisi have further strengthened accessibility for Nordic travelers.

Three international airports:
Tbilisi International Airport (TBS) – The main gateway for first-time visitors, with the most international flights and a convenient starting point for onward travel to, for example, Kakheti and Kazbegi.
Kutaisi International Airport (KUT) – An important base for low-cost and European flights, ideal for trips to western Georgia, such as Imereti and Svaneti, with good connections further into the country.
Batumi International Airportt (BUS) – The best option for those who prioritize the Black Sea coast and experiences in Adjara.

How easy is it to travel around on your own?
– Traveling independently in Georgia is safe and easy, especially in regions such as Tbilisi, Kakheti, Kazbegi/Gudauri, Kutaisi and Batumi. Distances are short, roads between main destinations are of a good standard and it is easy to travel by rental car, train or private transport. English is spoken in tourist areas and digital services make planning easy.

How easy is it to travel around on your own?
– Traveling independently in Georgia is safe and easy, especially in regions such as Tbilisi, Kakheti, Kazbegi/Gudauri, Kutaisi and Batumi. Distances are short, roads between main destinations are of a good standard and it is easy to travel by rental car, train or private transport. English is spoken in tourist areas and digital services make planning easy.

– In more remote regions like Svaneti or Tusheti, travel can be more adventurous. There, a local driver or guide can be a convenient complement – a balance that many Scandinavian travelers appreciate.

Transport within the country?
– Georgia offers several convenient options:
Train – Modern connections between Tbilisi, Batumi and Kutaisi, among others.
Buses and minibuses – Extensive and affordable network.
Car hire – Popular for flexibility and freedom.
Domestic flights – Smaller flights from Natakhtari to, for example, Mestia and Batumi, with spectacular views of the Caucasus.

Suggested classic round trip, 7–10 days
– A well-balanced introduction to nature, culture and gastronomy, within reasonable distances.
Tbilisi (2–3 nights) – Old Town, sulfur baths, contemporary culture and dynamic gastronomy.
Kakheti (1–2 nights) – Wine region with vineyards, qvevri traditions and genuine food experiences. Kazbegi/Stepantsminda (2 nights) – Mountain scenery, panoramic views and Gergeti Trinity Church.
West Georgia: Imereti/Kutaisi – caves, canyons and monasteries and Batumi/Adjara – subtropical greenery and coastal life.

Is Georgia a good destination for travelers interested in culture and history?
– Georgia is home to one of the world's oldest civilizations and several UNESCO World Heritage Sites:

Mtskheta – The former capital and the spiritual center of the country.
Upper Svaneti – Medieval tower villages in dramatic mountain landscapes.
Gelati Monastery – A historic monastery complex from the country's golden age.
Colchis rainforests and wetlands – Unique ecosystems with rich biodiversity.
Which parts of Georgia should nature lovers not miss?
Kazbegi – Alpine hikes and magnificent valleys.
Svaneti – Tekking and living mountain culture.
Borjomi and the Lesser Caucasus – Forests and mineral water springs.
Adjara – Lush mountains near the sea.

Food & wine
– Food and wine are central to the travel experience. Georgian cuisine is flavorful and varied, with classics like khinkali and khachapuri as well as herb-rich and seasonal dishes. As the cradle of wine, with 8,000 years of tradition, Georgia offers unique experiences around qvevri wines, family-owned wineries and traditional supra dinners – especially in Kakheti.

Is Georgia a year-round destination?
– Yes, Georgia is a genuine four-season destination:

April–June: Lush landscapes and mild temperatures – perfect for city and nature.
July – August: Best for mountains and swimming by the Black Sea.
September–October: Harvest time with wine festivals and stable weather.
December–March: Ski season in Gudauri and Bakuriani as well as cozy city weekends.

How safe and tourist-friendly is Georgia?
– Georgia is considered a safe and welcoming country with low crime and a strong culture of hospitality. It is suitable for both solo travelers and families.

What types of accommodation are available?
– The range of accommodation is wide: from international hotels and luxury resorts to boutique hotels and family-run guesthouses, making it easy to combine comfort with local character.

Do you have any advice for Swedish travelers planning their first trip?
– Travel with curiosity and take your time. Accept invitations, stay at the dinner table, and explore even the less-trodden paths. In Georgia, it is often the meetings, conversations, and meals that create the strongest memories.

Is there anything else to highlight?
– Georgia surprises many. Here are some of the world's oldest cultural monuments and a living tradition that stretches back thousands of years. The country has one of the world's 14 unique alphabets and spectacular cave cities carved into the rocks. The polyphonic singing tradition, folk dances and genuine hospitality give the trip a personal dimension. Here you are not just a tourist, but a guest!

Is there anything else you would like to highlight?
• Ancient cultural monuments.
• One of the world's 14 unique alphabets.
• Cave cities.
• An unbroken living culture.
• Many UNESCO World Heritage Sites.
• Unique Georgian polyphonic song and dance.
• The famous Georgian hospitality.

Georgia – Unique Country in Europe In Georgia Travel
More information: https://georgia.travel/