Sunday 13 Sep, 2026

Europe a hot destination for Chinese vacationers

Photo: photo archive

Remove

Summer vacations in Europe are attracting more and more Chinese tourists. But the number of American tourists in European countries looks set to decline this year, reports Bloomberg, which has reviewed a recent survey.

About 72 percent of Chinese respondents say they are planning a trip to Europe this summer, an increase of 10 percent compared to last year, according to a survey conducted by the European Travel Commission (ETC).

This means that the desire to travel to Europe among Chinese tourists is currently at its highest level since the pandemic wiped out most of global tourism five years ago.

The survey from ETC is due to be published on Tuesday, but Bloomberg has been given access to the results in advance.

More Chinese tourists could offset some of the drop-off in American tourists to Europe this summer, according to the survey. Among American tourists, only a third are planning a trip to Europe this summer, a 7 percent drop from last year.

It also points downward for Europe when it comes to tourists from Brazil, Canada and Japan, but not as clearly.

In the ETC survey, 7,100 travelers from Australia, Brazil, Canada, China, Japan, South Korea and the USA were asked questions about their summer plans.

Source:DI.SE-Bloomberg

Remove

Related posts

Gabriele Lenger, Markets Denmark & Sweden
Austria wants to reduce dependence on the winter season and sees clear potential in the Swedish market....
Finnair Plus and Radisson Rewards are launching a new loyalty partnership. Members can exchange points between the programs...
Catalonia wants to move from tourism volume to value and attract more travelers outside the high season and Barcelona....
Escape Travel is expanding its offering for people traveling alone. The initiative includes special...

Popular posts

Our website uses cookies. Read more about our use of cookies: Privacy policy