Many people dream of a "detox holiday". But what they want to disconnect from varies. Most people want to take a detox from work, social media or for a healthier lifestyle. But as many as one in five Swedes would consider doing it to get a break from their partner, family or friends. This is shown by a survey of 1,000 Swedes* by the online travel agency Travellink. 

During a detox holiday, the focus is on disconnecting and cleansing the body and mind for a more healthy and balanced lifestyle. 36 percent dream of such a holiday to be able to switch off from work. Almost as many, 33 percent, want to get away from mobile, computer or social media. But even relationships can sometimes need a break and time for themselves. One in five Swedes would like to take a detox from their partner, family or friends. 

The survey also shows that half of Swedes choose a sun and beach holiday for their detox. One in five prefers a holiday in nature. 

The biggest reason for going on a detox holiday is to de-stress and recharge (37%), the survey shows. This is followed by wanting a fresh start (26%) or learning a healthier lifestyle (16%). 12 percent would like to detox to find inner balance. 

Are there any differences in how men and women choose detox holidays? The biggest difference is that more women want to focus more on healthy food (34% compared to 23% of men). Men prefer to take their detox holiday to a larger city to a greater extent. 10 percent of men, but only five percent of women choose it as a destination to relax. 

About the survey: 

This is what Swedes can consider taking a detox from: 

• 36%   Detox from work (colleagues, boss, company)
• 33%   Digital detox (phone, computer, social media)
• 29%   Detox from food (e.g. sugar or fast food)
• 21%   Detox from people (partner, family, friends)
• 12%   Detox from an addiction (alcohol, cigarettes)

This is why Swedes want to go on a detox holiday:

• 37%   To de-stress and replenish energy
• 26%   To restart
• 16%   To learn about healthy eating, relaxation, etc.
• 12%   To find balance​​​​​​​​​​​​​​​​​​

Type of travel destination that Swedes prefer to choose for detox:

• 51%   Sun and swimming
• 21%   Nature
• 8%     Mountains and lakes
• 7%     Big cities
• 7%     Small towns or villages

(Source: Travellink)
 

According to the press release.

About the survey

An independent survey was conducted in 2023 by the research company OnePoll on behalf of eDreams ODIGEO, which includes Travellink. 1,000 Swedes and a total of 10,000 respondents from 8 countries responded to the survey.