She is now taking the step into the role of Creative Leader for Sustainable Food Experiences within the Nordic group.
Over the past year, Strawberry has positioned itself as one of the leading players in the Nordics within experiences, and the ambition is for food and drink to become an even bigger part of the group's investment. From November, Swedish star chef Frida Ronge will step into the role of Creative Leader for Sustainable Food Experiences at Strawberry.
– Food and drink is one of the areas that stands out as strategically important for both guests and employees, and where we can also make a big difference. For several years, Frida has developed successful restaurants and exciting concepts, and now we look forward to taking this collaboration one step further with Frida taking on the role of Creative Leader for Sustainable Food Experiences, says Harald Bjugstad-Holm, Sustainability Director at Strawberry.
Ronge has previously developed concepts such as the restaurant Vrå in Gothenburg, TAK Stockholm, and TAK Oslo for Strawberry, and is known for creating food combinations that blend the best of Nordic and Japanese food culture.
– To continue working with food and now with an even greater focus on sustainability within Strawberry feels incredibly honourable and fun. I'm really looking forward to creating experiences together with the teams in the group's universe, focusing on good, sustainable food, says Frida Ronge.
– Frida will contribute her experience and expertise to create sustainable food experiences for our guests and members. There's a lot of excitement coming our way, concludes Harald Bjugstad-Holm.
Ronge took up the post on 1 November and will be joining the WeCare team at Strawberry.
According to the press release.
