In total, Furuvik attracted 344,857 guests during the summer of 2024, making it the most visited season in the park's history.
– We are incredibly proud that we welcomed more guests than ever to Furuvik this summer. The fantastic response from our visitors, despite continued challenges in household finances, confirms that our investments in the guest experience are really paying off, says Sandra Wilke, CEO of Furuvik.
The 2024 summer season has not only brought in more visitors than ever before. It also added up to a record turnover in food and beverage of over SEK 30 million. In addition, the previous record for the number of season tickets sold from 2023 has been broken – 26,813, a significant increase from last year’s 20,560.
The 2024 concert summer was also a success in Furuvik. Veronica Maggio attracted a whopping 13,017 guests, making the concert the third largest in the park's history. Marcus and Martinus followed closely behind with 12,971 visitors, securing fourth place on the list of the most attended concerts ever.
Now the park is closing to transform for Halloween, which offers several new features for the whole family – including a brand new Pelle performance. On a few selected evenings, the park will also be transformed into a real nightmare with the horror hit Horror Nights. This year's news is The passage, where guests escape through the dark territory of the Wood People while dangers lurk around every corner, and Incognito, where guests' worst nightmares come true.
– After an incredible summer with nice weather and lots of happy guests, we are really looking forward to opening the gates and welcoming everyone to our most magical Halloween ever, says Sandra Wilke, CEO of Furuviksparken.
Halloween at Furuvik opens on October 12th and tickets are already available for purchase on Furuvik's website.
SEASON FACTS 2024
Number of guests: 344,857 visitors (2023: 254,880 visitors)
Turnover: SEK 157 million (2023: SEK 110 million)
New Furuvikskort: 26,813 (2023: 20,808)
Number of concert guests: approx. 90,000 (2023: approx. 65,000)
According to the press release.
