AVIAREPS will represent the GNTA in Germany, Poland, France, Sweden and Norway

AVIAREPS, a world leader in international representation, marketing, and communication for companies in the aviation, tourism, hospitality, and food & beverage sectors, has been officially appointed as the PR and marketing representative for the Georgia National Tourism Administration (GNTA) in Germany, Poland, France, Sweden, and Norway.

The assignment comprises PR and marketing representation. As part of the collaboration, AVIAREPS will work to increase awareness of Georgia and inspire travel through a comprehensive, insight-driven strategy tailored to the unique conditions of each respective market.

To support GNTA's tourism growth and position Georgia as a must-visit destination, AVIAREPS' local expert team will develop and implement market-specific PR and marketing strategies. AVIAREPS' long-standing collaborations with leading tour operators, travel agencies, and media partners in their respective regions will be crucial for executing results-driven activities, as well as securing media placements, organising press trips, and collaborating with relevant influencers to maximise brand exposure.

Georgia, situated at the crossroads of Europe and Asia, is an exciting and rapidly growing travel destination. The country stands out with its impressive mountain landscapes, several UNESCO World Heritage sites, the vibrant capital city of Tbilisi, historic wine traditions, and its warm hospitality. From the peaks of the Caucasus Mountains to the Black Sea coast, Georgia offers an exceptional blend of outdoor adventures, cultural heritage, and gastronomic experiences suitable for both leisure and luxury travellers. For more information about the destination, visit Georgia Travel.

”We are very proud to be embarking on our partnership with GNTA and look forward to commencing our mission. AVIAREPS” local teams in Sweden and Norway will work strategically to strengthen Georgia's position as a travel destination in their respective markets. We welcome players in the travel industry to contact us to jointly highlight Georgia – an attractive and growing destination in Europe and the Caucasus," says Tapani Kauhanen, General Manager for AVIAREPS in the Nordic region.

Thomas Drechsler, COO Tourism at AVIAREPS: ”With our extensive expertise and local specialists in each market, we are proud to represent the GNTA and highlight Georgia's vibrant culture, rich history, and natural beauty to European travellers. Our market experts not only possess comprehensive knowledge of the media and travel industry but also have strong local relationships that will help enhance Georgia's visibility in Europe's most important markets.”