Göteborg & Co, whose remit is to market and help develop Gothenburg as a city for tourism, meetings, and events, has chosen Dear Friends as its new advertising agency.

The procurement was carried out as a renewed competitive tender among the agencies with framework agreements with the City of Gothenburg.

– We need a full-service agency that can deliver on all levels, and we received five solid bids, says Agneta Forshufvud, who is responsible for the procurement. The proposals were evaluated by a group of seven people based on clearly specified parameters, and we look forward to an exciting collaboration with Dear Friends, says Agneta Forshufvud.

– As a Gothenburg-based agency, we are naturally both delighted and proud to have been entrusted to collaborate with Göteborg & Co. Everyone at the agency is eagerly looking forward to being involved in marketing the city where we live and work. And given everything that's happening in the city, both in the short and long term, we know there are many wonderful projects to get stuck into together, says Roger Brovik, CEO of Dear Friends.

The collaboration between Göteborg & Co and Dear Friends begins on 18 January 2018.