During the autumn, Gotland's Tourism Association, in collaboration with the knowledge company Geztio, will conduct a comprehensive guest survey with the aim of gaining increased knowledge in the work of developing Gotland as a tourist destination. Over 200,000 visitors will have the opportunity to participate. The survey is funded by Region Gotland and the Swedish Agency for Economic and Regional Growth.

"It is the most comprehensive and in-depth survey that the tourism industry on Gotland has ever conducted," says Matz Bengtsson, CEO of Gotland Tourism.