For Halland, an increase in guest nights is visible for both foreign guest nights and for visits outside the classic high season - two positive trends that indicate that Halland as a whole is strengthening its position as an attractive destination for international visitors.

Statistics Sweden's latest guest night statistics underline the region's ability to attract visitors from international markets. The latest figures are proof that Halland has strong international appeal and that the long-term investment made by entrepreneurs and destination companies together with Visit Halland is paying off. The statistics for Visit Halland's digital platforms confirm the same trend, with an increased share of international visitors, mainly from Denmark and Norway.

Highlights for Halland from Statistics Sweden's guest night statistics

• Increase in the number of international guest nights from our main markets.
• Foreign guest nights increase by 6 % in Halland during July 2023. It is worth noting that Danish guest nights are at an "all time high" and increase by 62 % compared to the same period in 2022. The Danish guest states that the primary reason for choosing Halland as a destination is the high quality of the Halland attractions and accommodation facilities.
• Norwegian and German visits to the region had a sharp increase in 2022 and the region will maintain this in 2023.
• The largest increase is accounted for by hotels, which indicates a better summer than 2022.

”"The figures confirm that Halland is a place that is strengthening its attractiveness. We are working purposefully with our destinations and companies to get more people to open their eyes to Halland. During the spring and summer, we have jointly carried out targeted efforts towards Denmark, among others, to increase interest in Halland. Therefore, it is gratifying to see that so many Danish guests have found their way here,", says Jimmy Sandberg, department manager at Visit Halland.

The Halland operators also confirm an increase in foreign guests, mainly from Germany, Denmark and the Netherlands.

”"It is also very positive that many entrepreneurs are reporting more international guests on the Kattegattleden. The key to success is that the players in the region have good cooperation and that Halland is a destination with a strong and varied offering,", Jimmy Sandberg continues.

According to the press release.