Nordic Choice Hotels has hired Harald Bjugstad-Holm as the new director of the hotel group's environmental and sustainability work - We Care.

Bjugstad-Holm most recently comes from the Norwegian finance and insurance group Storebrand, where he worked on sustainability issues linked to financial profitability and business development.

Sustainable travel is becoming increasingly important and we see that people are becoming increasingly aware of this. I am delighted to start working in a company that has come so far in its sustainability work and look forward to further developing our sustainability strategy to further strengthen Nordic Choice Hotels' competitiveness, says Harald Bjugstad-Holm.

Nordic Choice Hotels is continuously working to minimize the climate impact of its operations. Through the recruitment of Harald Bjugstad-Holm, the hope is to continue working aggressively on the issue and set new goals for the hotel group's sustainability work going forward.

– Harald has a very exciting background and broad experience of how companies can be responsible for their environmental impact. Even more important is his personal commitment to these types of vital issues. Together, these qualities will bring Nordic Choice very valuable expertise in our work to ensure that we fulfill our promise to offer the most sustainable guest experiences, says Torgeir Silseth, CEO of Nordic Choice Hotels.