Moomin Arabia, in collaboration with Moomin Characters, has opened its second Swedish store in the form of a pop-up in Terminal 5 at Arlanda. Here, airport travelers are offered a unique range of Moomin products – everything from the beloved porcelain to various accessories, clothing, toys and books.
The pop-up store, which opened its doors at Arlanda in Terminal 5 on April 25, welcomed the airport's travelers with both Moomin mascots, great opening offers and a range that meets the wishes of both die-hard Moomin mug lovers and occasional gift buyers. As a complement to the porcelain products, such as the popular collector's mugs, there is also a wide selection of the new Moomin home textiles in the form of bed linen, towels and bathrobes. The range also includes the brand new glass collection, manufactured in the historic Iittala glassworks in Finland.
– In the new shopping offering that is emerging at Arlanda, we want to focus on inspiring experiences and memorable visits, but also on changeability in the offering for the travelers who visit us often. We are therefore very happy to welcome Moomin Arabia's pop-up store. We see a strong demand for Nordic, local and unique goods, while gifting is also a popular option.
– being able to buy gifts for loved ones – is important primarily for our foreign travelers. Moomin Arabia is a strong and popular brand and a perfect complement to the airport's other, expanding offering, says Charlotte Ljunggren, Director of Marketing and Sales, at Swedavia.
– We are so happy to be able to offer all Arlanda passengers a chance to experience the Moomin atmosphere and buy nice gifts at the airport. We look forward to developing the concept further with a wide selection of partner products and our own range under one roof, says Katarina Elvinsson, Retail Development Manager at Fiskars Group, of which Moomin Arabia is a part. Moomin Arabia's pop-up store is located in gate area E in Terminal 5 and will be open throughout 2024
According to the press release.
