Thursday 27 Aug, 2026

Helén Gustafsson becomes new Business Development Manager at Visit Dalarna

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Photo: Visit Dalarna

Visit Dalarna is the coordinating and leading force in the development of the tourism industry in Dalarna and works to strengthen Dalarna as a destination by giving tourism companies and organizations the best conditions to develop, grow and do more, better and sustainable business.  

Helén Gustafsson is the new business development manager and will lead the work of bringing together Dalarna's stakeholders and developing travel reasons to continue strengthening Dalarna's attractiveness as a visitor destination. Helén has extensive experience in the hospitality industry, where she has previously run hotels and worked with business development and coaching entrepreneurs in her own company.

– I am excited to continue developing the tourism industry in Dalarna in collaboration with tourism companies, the region's municipalities, employees and other stakeholders. The tourism industry is important for Dalarna, as are good and sustainable businesses, says Helén, who is looking forward to her role at Visit Dalarna. 

– Helén has a solid background in the hospitality industry and business development and has also previously been involved in our development program Kurbits, which is about helping companies create business value and achieve long-term profitability. We see Helén's valuable knowledge and experience as a good asset in our continued development work, says Chatarina Eriksson, CEO of Visit Dalarna. 

Helén Gustafsson will take up the position in the latter part of the autumn.

According to the press release.

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