Henrik, who loves snow and cold and has been skiing since childhood, sees it as a fantastic challenge and joy to be part of Branäs' continued development.

Henrik's background and experience with staff, teams and service make him well-suited to take over Branäs, which is the county's largest tourism business. He comes from the service industry and has extensive experience in it. In recent years, Henrik has worked for the Bröderna Olssons group of companies as operations manager for their larger restaurant and event operations.

”"I must admit that when our current site manager Martin decided to follow an old dream and move to Banff in Canada, I was a little nervous. But now I feel completely safe again. Branäsgruppen has 98 full-time employees, all fantastic in their own way and with incredible knowledge of their field, and I am convinced that Henrik will fit perfectly into our group." Says Anders Kjällström, CEO of Branäsgruppen, which owns Branäs Fritidscenter

Henrik Lööv will start his new position on October 1.