Hertz is taking the next step in its digital efforts and launching the new advertising concept ”For Every Trip” – a concept that will elevate the brand, increase recognition and celebrate the uniqueness of every trip. The campaign is part of a larger digital strategy and highlights how every trip, whether it is the physical movement from one place to another or the personal journey of life, carries a unique story.

The campaign is based on a recurring style where different profiles from different areas share their personal stories about their journey. The physical journey is given space but also the inner journey, the one that shapes our lives and identities. 

The concept is launched by Swedish national football player Magdalena Eriksson. With her upcoming journey towards a gold medal in Switzerland this summer, Magdalena becomes the face of the concept in the first campaign – a symbol of both the physical journey this summer and the inner journey to reach personal goals.

– We want our customers to feel that every journey, big or small, is important. With 'For Every Journey' we invite them to follow the journey of our selected profiles, and in this way create a stronger connection – not only to our service, but to their own journeys in life., says Anders Tärnell, Marketing Manager Hertz Sweden.

The campaign is being developed by Hertz's marketing department, which developed the concept and created all the material. The Swedish Football Association's new Sports Marketing Hub was used for the actual filming. The campaign will be launched on social and digital platforms in both paid advertising and organic content during the spring, until the start of the European Championship.

According to the press release.